Built on Your Feedback
When we launched FurTag, we had a simple goal: make it easier for lost pets to get home. Over the past year, we've received hundreds of messages from pet owners, vets, shelter workers, and — most importantly — people who've used our tags to reunite families with their pets.
Today, we're thrilled to announce FurTag v2, packed with features you asked for.
What's New
Lost Mode
With one tap, you can now activate "Lost Mode" on your pet's profile. This changes the public profile to prominently display a "LOST" banner, shows your preferred contact method, and enables enhanced notifications so you're alerted faster when your tag is scanned.
Multiple Contact Methods
We've added support for multiple phone numbers, email addresses, and even a secondary contact person. If you're unreachable, the finder can try someone else. Perfect for families where multiple people share pet care duties.
Medical Information Cards
Your pet's profile can now include detailed medical information — allergies, ongoing medications, veterinary contact details, and emergency care notes. If your pet is found in distress, a finder or vet has immediate access to critical health data.
Scan History and Map
See every scan that's ever been made on your pet's tag, plotted on a map with timestamps. If your pet is lost, this can help you understand their movement patterns and focus your search in the right area.
Community Alerts
When you mark your pet as lost, nearby FurTag users receive an opt-in notification with your pet's photo and last known location. It's like having a neighbourhood watch for pets.
What Hasn't Changed
Our core promise remains the same: a simple, reliable way to help lost pets get home. No subscriptions required for basic features, no apps to install, and no complicated setup. Scan and connect — that's it.
Pricing
FurTag v2 tags are available from £9.99 for a single tag, with multi-pet bundles offering savings of up to 30%. All existing FurTag owners get the new software features automatically — your current tag will continue to work exactly as before.
Thank you for being part of the FurTag community. Every tag we sell is another pet with a better chance of getting home.